Unlocking growth for a beloved pet care brand
Rover is a pet care marketplace that connects pet parents to sitters for pet care services like drop-in care, overnight boarding and walks.
They needed to update their brand positioning to stretch across new categories and geographies, and to deliver a stronger point of difference vs their competitors.
Insight
As we dug into Rover’s customer and sitter minds, we realized that the brand was too heavily focused on trust and safety, and missing key emotional elements in the pet parent-pet sitter-pet trifecta: love and play.
Solution
Driven by the data and insights, we developed a new brand positioning framework that served as the foundation for their creative work, which has helped reignite growth after a challenging COVID shutdown.
The Results
The updated brand strategy and “Loving Pet Care in Your Neighborhood” tagline is now consistently featured across marketing channels, blending both functional and emotional benefits of pet-sitting.
“Mother Bear did a great job helping us reimagine our brand. Unlike your typical marketing consultant or agency, Mother Bear has a world-class team of practitioners who have a successful track record inside high growth organizations. Their commitment to a data-driven approach, combined with their creativity and entrepreneurial drive made a huge difference in their engagement with us. Highly recommended.”
– Bill Kong, Rover CMO
