Scaling a Cult Favorite Into a National Player
SWAG Golf had built a business on the shoulders of a customer base of 40,000 die hard fans. They came to us with a singular goal: Scale.
They needed to introduce their brand to a more mainstream audience, with no prior awareness of the uniquely badass design they offer or the refreshingly counter-category way they get down.
“If you know, you know” cool-factor and mainstream appeal don’t have to be mutually exclusive.
Solution
First we rebuilt the website experience from the studs. This meant reconsidering the UX to better tell a story of who they are, and evolving the design to more aptly reflect the disruptor nature of the brand—all while optimizing for conversion.
Then we established their digital marketing ecosystem, utilizing Google Ads and Meta to build a proper funnel.
We wrote ad copy designed to hook and bring in newcomers and partnered with the SWAG internal team to develop creative assets that showcased the uniqueness and quality of the design.
The Results
In the first year of our new campaign, we saw big results.
ROAS
⬆️ 5.5%
Sales
⬆️ 213%
CV Rate
⬆️ 7%
New Customer Sales
⬆️ 114%
