Overhauling internal communications for a leading learning platform
Udemy is a publicly traded online learning platform that offers over 250,000 online courses in various fields, including business, technology, design, personal development, and more.
With limited dedicated internal communications resources, executive leadership brought in Mother Bear to cover the role and optimize communication gaps.
Insight
Internal communication was often an afterthought or part of going through the motions. Messaging and materials were too long to digest and lacked consistency.
Solution
We met with key stakeholders to discuss effectiveness of current internal communications channels and programs, methods of collaboration, reviewed previous documentation, and created a best practice-based strategy to overhaul the internal communications process from top to bottom.
The Results
To improve access and streamline collaboration across teams, we introduced a new employee communication request intake form, intranet “best practices” page and dedicated slack channel; we created a planning calendar to track timelines and deliverables and strategically advised on announcement channels, audiences and timing; and edited materials to ensure effectiveness for a given medium, and for copy to be bright and brief with the reader’s key takeaways clearly defined in all messaging. We also overhauled the all employee meeting strategy to ensure executives were prepped and clearly communicating initiatives.
