Helping an insurance company cut through the clutter and increase organic traffic 50x
AutoInsurance.com matches drivers to insurance programs and providers that best fit their needs.
They came to us looking to develop a more refined design and highlight their premium offerings, expertise and human touch. Previously more of a digital bulletin board, they wanted to Transform the site into a storytelling platform.
Big insurers blanket the internet and airwaves. To win, we needed to be hyper-focused on a change moment: Parents with first time teen drivers.
Solution
We audited the marketplace and facilitated a customer journey mapping workshop to identify key personas and their pain points, built the brand strategy, designed the logo and brand personality. We then developed a cross-channel campaign targeting first-time teen drivers and their parents, leveraging an array of tactics like Satellite Media Tours, MAT Release, Influencer Campaign, a teen driver quiz and paid Google campaign.
The Results
Organic traffic to the site has grown 50x since the campaign launched.
“Mother Bear helped us create a real brand to ground our editorial style site… their combination of strategic toolkit, combined with their spot-on execution helped create, frankly, amazing results.”
John Busby, CMO, Centerfield
