Rising above category challenges for a real estate SaaS company.
MoxiWorks is a SaaS platform designed to help real estate brokerages streamline operations, manage their agents, and drive productivity.
MoxiWorks had completed a series of product acquisitions and needed to rethink their value proposition and go-to-market approach in a highly competitive space - and rapidly changing - real estate market.
Insight
Brokerages were stressed, and in order to grab their attention–it was time to put the ‘Moxi’ in MoxiWorks.
Solution
Working closely with a phenomenal brand team, we brought a fully integrated marketing approach to help MoxiWorks reshape their go-to-market plan across multiple channels.
The Results
During MoxiWorks’ time working with KMG we have significantly improved key campaign metrics while driving substantial paid and organic traffic to their site.
In addition, we have up-leveled their brand presence and voice, bringing the “Moxi” back to MoxiWorks.”
- 40% increase pipeline/media spend
- 27% decrease in cost per opportunity
- 8.5% increase in valid leads
