Launching a stronger go-to-market strategy for an AI healthcare start-up.
Kevala brings an AI-driven approach to scheduling and workforce management—one of healthcare’s biggest cost and care-quality levers.
They had a beautiful product, but their website and go-to-market program weren’t showing up with the same polish. In a crowded workforce management landscape, Kevala needed to communicate what made their approach different and why it mattered.
The heart of every healthcare business is mission-driven caregivers who love what they do. Kevala’s story needed to lead with that human reality—then make the case for a technology-driven solution that helps teams do their best work: caring for patients.
Solution
We built an integrated marketing toolkit designed to carry Kevala’s story consistently across key customer touchpoints—from the website through sales materials and ongoing thought leadership.
The Results
Kevala gained a clearer, more human market story—and the tools to bring it to life across the channels that mattered most. In just 90 days, Kevala saw:
- 100% engagement growth
- 400% impression growth
- 5× post click volume
“I’ve never worked with such experienced, strategic marketers. Mother Bear got in, understood our complex business right away, and built an amazing toolkit to help us bring Kevala to the world.
They are flexible, responsive and know how to produce great work that up-leveled our brand in every way.”
— Todd Owens, CEO and Founder, Kevala
