Establishing market authority through thought leadership
Tomo, a mortgage startup co-founded by Zillow alum Greg Schwartz, launched a real estate portal to give homebuyers a strategic edge.
Tomo, as a lesser-known brand in a competitive market, needed to build awareness and credibility, drive traffic, and establish itself as a trusted real estate source. The goal was to secure media coverage, foster relationships with local press, and support SEO through earned media and high-quality backlinks.
Insight
Tomo’s tools offered homebuyers a unique advantage in navigating a complex market, and strong media outreach was essential to highlight its innovation and expertise to begin establishing Tomo as a thought leader.
Solution
We led Tomo’s portal launch with an exclusive Axios feature, positioning the brand as a credible player. A strategic press release leveraged Greg Schwartz’s Zillow background to enhance industry relevance. We expanded outreach to relationships we have with top-tier real estate and trade reporters, building relationships and delivering timely responses to secure coverage. We also pitched Tomo’s Mortgage Rate Monitor to position the company as a thought leader on interest rates, using data-driven insights and newsjacking to increase visibility.
The Results
- Secured 24 media hits, including CBS MoneyWatch, Axios, MarketWatch, and Schwab Network, with 14 backlinks driving SEO
- Tomo’s website saw a 452% traffic spike from the Axios exclusive
- Established connections with 19+ reporters from major outlets like NBC News and Washington Post
- Positioned Tomo as a trusted source for real estate insights and mortgage commentary through its Mortgage Rate Monitor
