Elevating a culturally rooted beverage brand through full-funnel digital growth
Katú is a premium beverage brand offering traditional and slow-roasted yerba mate in loose leaf and sparkling formats. Rooted in Paraguayan tradition and designed for today’s wellness consumer, Katú blends sustainability, heritage, and high-quality sourcing in every product.
Katú, a premium beverage brand offering traditional and slow-roasted yerba mate in loose leaf and sparkling formats,had launched with limited digital traction—ROAS on Amazon hovered below 1.0, Google tracking was broken and over-reporting, and the website required UX improvements for mobile users.
At the same time, creative bandwidth was limited, paid media underperformed, and the brand’s organic content lacked consistency. With inventory mounting and channels under-delivering, they turned to Mother Bear to rebuild their digital foundation for growth.
A culturally rooted, health-conscious brand resonates best when its story is told with consistency, education, and authenticity—across every digital touchpoint. Our job was to ensure every channel reflected that story and drove results.
Solution
Mother Bear delivered a full-funnel strategy that balanced performance optimization with organic brand-building:
- Amazon: We rebuilt campaign structure, paused underperforming keywords, and focused on long-tail and product-specific targeting. Order numbers multiplied by more than 10x in the first month after Mother Bear took over. Campaigns were managed in sync with inventory availability, and “Subscribe & Save” became a key retention lever.
- Google: After fixing attribution errors that inflated conversions, we shifted focus to high-performing manual shopping campaigns. ROAS doubled in just two weeks.
- Shopify & UX: We made targeted updates to boost conversion: optimizing for mobile, improving collection page functionality, updating reviews UI, and refreshing product imagery to showcase hero SKUs.
- Instagram: We introduced a new content calendar using existing assets, focusing on product education, brand storytelling, and timely social trends. A structured approval process streamlined creative flow. With paid support paused, April was used to benchmark and test organic engagement.
The Results
In just six weeks while maintaining the original media spend:
- 10x increase in Amazon orders.
- 4x increase in Subscribe & Save subscriptions.
- 93% increase in Google ads conversion rate, while cost per conversion dropped 24%.
- 170% increase in Shopify conversion rate, coinciding with Mother Bear’s mobile-first optimizations
- 4x increase in Instagram engagement, establishing a new monthly baseline for organic content.
Together, these efforts helped Katú grow not just in performance, but in clarity, confidence, and customer resonance—laying the groundwork for sustainable scale.
