Elevating messaging and increased return on ad spend
Twelve South creates innovative and intuitive accessories for almost every Apple product on the market. From versatile laptop stands to connected Bluetooth devices, Twelve South creates Apple-quality gear for everyday tech enthusiasts.
The products were there, but they wanted to grow sales on their website and felt like their media agency and in-house creative team were leaving money on the table.
We needed to simultaneously expand their target market while tightening their brand messaging.
Solution
We grew brand awareness and won thousands of sales from new and old customers by leveraging Meta shop and standard ads, Google performance Max and Google Dynamic Search campaigns. Apple fans are not few and far between, so anyone who owns an Apple product became our first target audience. However, we didn’t stop there.
Via test and learn, we discovered that the people who were interested in Twelve South products had deep and varied interests such as “Home Automation Enthusiast” or “Audiophile.” These are people who like to have a lot of technology in their home (automatic lights, cameras, etc) and people who nerd out about all things audio.
We are able to use this data shared by our campaigns to further craft copy and creative to reach other audiences.
The Results
Google
5.08 ROAS, 131.9% increase YOY
253.7% increase in sales from Google ads with same spend
Meta
2.05 ROAS for top of funnel, 118.2% increase YOY
3.22 ROAS for full funnel, 246% increase YOY
69% increase in sales from Facebook ads with same spend
