Credibility

Created a new category

Syndio, a growing SaaS company that provides workplace equity solutions.

The Challange

Syndio was working to land their Series A and exploring ways to move upmarket into the Fortune 500.

insight

Insight

Early in our four-year engagement, we quickly realized that Syndio was creating a new category, and that we had to educate their audience about the problem…and the solution.

insight

Solution

We established core brand messaging for corporate executives and compensation professionals, built the Fair Pay Workplace certification program, and became their Communications agency of record, developing unique PR, Corporate Communications and Thought Leadership programs, and helped their customers develop communications about workplace equity.

The Results

Over the course of our engagement, Syndio’s experts have been regularly quoted in mainstream business publications like the Wall Street Journal, Bloomberg; as well as trades like WorldAtWork and HR Brew. They have landed 325+ customers, including many in the Fortune and FTSE 100, closed a $50MM Series C, and have cemented their position as a go-to resource for journalists seeking insights on workplace equity trends and legislation around the globe.

Bloomberg, 11/30/23 HRO
Today, 10/30/23
Fortt Knox, 3/9/23
Wall Street Journal, 10/3/23

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