Cementing category credibility amid a pivotal transition
Rigetti Computing develops superconducting quantum processors and integrated quantum computing systems for public and private sector partners. As quantum computing attention accelerated, the company entered a moment where its external narrative needed to match its progress and ambition.
They needed flexible, high-impact communications support during a pivotal transition—navigating leadership change, refining their roadmap to quantum advantage, and responding to increased interest from investors, policymakers, and media. They also required a nimble PR partner to drive earned media visibility and align communications with investor relations goals.
Insight
As media interest in quantum computing grew, much of the conversation centered on speculation or competitors. Rigetti had an opportunity to be positioned as a pragmatic, credible leader making real progress toward utility-scale systems—especially by leveraging CEO Subodh Kulkarni’s voice and travel schedule to deepen tier-one media relationships.
Solution
We provided strategic communications counsel, media relations, and spokesperson preparation through a flexible retainer model. Working closely with Rigetti’s marketing lead, we shaped messaging, supported announcements, and drove thought leadership designed to resonate with both technical and financial audiences.
The Results
Rigetti emerged from a period of change with a clearer, more credible presence in the conversations that mattered most to investors, policymakers, and top-tier media.
- Multiple high-impact features in Barron’s, highlighting Rigetti’s roadmap and leadership to key audiences.
- 12+ journalist meetings secured with WSJ, Fortune, Bloomberg, Barron’s, and others
- National coverage earned across Bloomberg TV, Yahoo Finance TV, Schwab Network, Investopedia, Quantum Insider, and IT Brew.
- Strategic podcast placement on Morning Brew’s After Earnings
Coverage
Barron’s – WSJ – Fortune – Bloomberg – Bloomberg TV – Yahoo Finance TV – Schwab Network – Investopedia – Quantum Insider – IT Brew – Morning Brew’s After Earnings
