Cementing a job market thought leader
Indeed Hiring Lab, Indeed’s proprietary economic data hub, creates innovative data insights on the global labor market.
Learn how we used data storytelling to make Indeed’s data and economists among the most featured in the industry.
They needed to refresh their comms approach to help drive awareness and credibility as a leading expert in job market trends, and had recently invested in the Hiring Lab.
Insight
With journalists becoming harder to reach, we needed to creatively capture their attention. We collaborated with the Indeed team to establish goals, objectives and processes to identify areas where Indeed could bring fresh angles for reporters to cover.
Solution
We created several custom reports and cross-functional, data-centric campaigns on topics like job market trends, remote work and AI. We also offered expert labor market commentary to journalists on pertinent government data and introduced virtual press conferences.
The Results
We more than doubled how often Indeed Hiring Lab’s data and economists were featured in stories as the sole expert.
Hiring Lab’s economists are now among the most quoted spokespeople at Indeed. KMG secures multiple stories per month, regularly working with outlets like CNBC, the Wall Street Journal and others.
Fortune, 7/6/23; Indeed economist Nick Bunker in headline
NBC News, 6/26/23
Axios, 10/3/23
Indeed chief economist, Bloomberg Television, 10/18/23
USA Today, 10/6/23
Yahoo Finance, 9/26/24
