Building an organic beef powerhouse

Conversion

Building an organic beef powerhouse

Verde Farms was a successful better-for-you beef wholesaler, and was ready to make the transition to a consumer-facing brand.

They needed authentic brand positioning, creative that brought their powerful value proposition to life and an acquisition funnel built from scratch.

Happier cattle, healthier beef. Verde Farms is better for the cattle, the ranchers, the planet, and you. It’s beef from a better place.

Solution

We created the campaign: “Beef From a Better Place,” and developed a brand ecosystem that built on the beautiful illustrative look of our packaging art. Our playful, yet meaningful communication echoed the sentiment: this is a choice you can feel good-and joyful-about making for your meal!

We simultaneously supported on-shelf distribution with retail partners and drove direct to consumer sales via a new website, creative development and media management and reporting.