Dramatically increased inbound qualified leads
McKinstry is a national leader in construction, energy, and facility services. They focus on designing, building, and maintaining high-performance, energy-efficient buildings.
McKinstry needed their website to speak more directly to their customers and prospective employees. They also needed a look and feel that reflected their leading position in the category. After a multiple year attempt fell flat, they came to us looking to get it right. Success was the only option.
People need to lead the way in a people-centric brand.
Solution
We started from the ground up – with extensive customer and stakeholder interviews to formalize comprehensive user journeys. Then we completely evolved their design system for a more modern and refined look. Finally, we optimized their content for the web – and brought it all together with custom development.
The Results
Over the 6 months following the launch of the site, inbound qualified leads soared by more than 10x, with increases in site visits, time on site and page views.
